I power
purpose-driven brands.

Hi, I'm Jaclyn.

With a niche for representing fast-growing, people focused competitive brands who are addressing the evolving consumer market. I tell stories across all media platforms, consumer and business, for partners in industries spanning fashion, beauty, health & wellness, CPG, food / beverage, technology and home. Most notably having worked with Vega, Saje Natural Wellness, Russell Wilson and Ciara’s fashion brand The House of LR&C, and Lyft as the first hire for the rideshare brand in British Columbia.

The competitiveness of an alumni basketball player meets the curiosity of a writer and aspiring disco DJ, I look to bring big ideas to brands that do good work and win.

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The Fast Facts:

10+ year marketing communications professional in experience with high growth & purpose driven B2C and DTC brands
Specializations in go to market planning, full suite of modern-day PR and communications planning (media relations, media training, key message development, content, thought leadership), influencer and partnership, issues & crisis communications and brand strategy.
My industry wheelhouse: start up to small/med size businesses; D2C, CPG, and sweet spot for mission led brands entrepreneurs and purpose driven consumer brands
Proven go-to-market brand strategy development including PR, experiential, partnerships, policy, content and paid
Strong project management skills with proven ability to lead a project & team from brief to concept to full implementation
People-first: experienced & recognized people leader

Brand Portfolio

Let's get to work.

My core services that I can support your brand and team with - think of me as a brand project manager.

PR and Communications Strategy

Media relations

Press pitching

( US & Canada)

Messaging

Video and content strategy

Influencer Relations

Reputation strategy

Brand positioning

Crisis Comms

Video Strategy

Video content is the new window shopping. Link your consumers to your brand story, purpose, and product line with an integrated video strategy with a mix of videos built to deliver awareness for your “why” all the way down to product videos that deliver conversion and results.

Goal:

Show consumers the short boat to shelf sourcing story of the canning operation in a visual and impactful way.

Client:

Goal:

Localize Lyft to address the everyday problem of our riders in market in Vancouver - rain.

Client:

The House of LR&C

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The Role: Communications and Sustainability Consultant

The Challenge: Matched with uncertainty of the market of COVID-19, I was brought in to launch Russell Wilson, Ciara and CEO Christne Day’s new fashion house - The House of LR&C. The challenge was to take a brand with many key differentiators and secure stories that extended beyond celebrity through PR, corporate communications, earned media, and by leading the development of our Sustainability Mandate that our valued suppliers and consumers could understand.

The Results:

Secured 3 US national exclusives across fashion, business and industry for launch: Forbes, WWD & Vogue
85 national US media hits secured, ~1B impressions in launch week
Launch Day (Tuesday, December 1), The The House was 167% to our target sales for the day
Built the Goods Mandate - a fabric and accessories sourcing framework partnership with our Product Team to tell an impactful story around our sourcing standards

Scout Canning

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The Role: CMO (Consultant) - lead all marketing efforts including brand, content & creative, impact, .com, social, email performance marketing, and PR & influencer

The Challenge: The right product at the right time. Joining Scout - North America sourced craft cannery - I was tasked to build the marketing engine as the start-up prepared to launch the brand across the US and Canada.

The Results:

Built out a blended in-house and contracted Marketing Team to deliver brand and sales results (surpassed revenue target for launch quarter across DTC, wholesale and retail)
Impact - created the brand’s first sourcing stories to connect consumers with the source of their seafood through video content (Case study here including YouTube, Reels, IGTV)
Built key messaging house that drove consistent messaging across channels
Drove brand awareness through earned media and influencer program across US and CAD in CPG, trade, CAD & US business profiles, food, and lifestyle
Drove retention through email marketing (flows and drip) and social content & Chef created recipes, and campaign development
Team Lead for issues and crisis comms
Forecasted and managed marketing budget

Case Studies

You've seen my work in:

“Jaclyn went above and beyond expectations when it comes to granular details, tracking, and communication. I felt like she really had our back and was always solving problems before they happened, as well as reporting on the changing PR landscape during the Covid outbreak. I would recommend her to anyone who wants to get their brand into the press.”

— Max Rivest, CEO at Wize Tea

"With Jaclyn's experience in PR strategy and execution we were able to use our launch moment to tell key stories across business, sustainability, social impact and fashion that celebrated our Co-Founding team of Russell Wilson, Ciara and Christine Day and laid the foundation for growth of our collection of brands. Jaclyn brought the energy, created the partnerships and got the results we needed."

— Therese Hayes, Chief Communications & Sustainability Officer at The House of LR&C

"We brought Jaclyn into Scout for her blend of CPG, tech and start up chops. Having Jaclyn as our CMO for the brand during our launch year was critical for Scout to drive brand awareness and retention to a category of food that is often misunderstood. Jaclyn is a collaborative, strong and curious marketer that has been fundamental for our continued growth at Scout.”

— Adam Bent, CEO and Co-Founder of Scout Canning

Let's Talk

If you have a brand that’s in need to my expertise, or if you’re interested in heading more about what my services are and how we might partner, please reach out. I’d love to hear from you!

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I live and work on the unceded territory of the Coast Salish peoples–Sḵwx̱wú7mesh (Squamish), Stó:lō and Səl̓ílwətaʔ/Selilwitulh (Tsleil-Waututh) and xʷməθkʷəy̓əm (Musqueam) Nations.